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Childhood obesity prevention private industry: Building the Evidence on Best Practices to Engage Private Industry in Childhood Obesity Prevention

Because the proprietary logos or icons that food companies have introduced to communicate the nutritional qualities of their branded products to consumers have not been evaluated, it is not yet known how consumers understand them. Oxford: Oxford Univ.

William Thompson
Sunday, May 3, 2020
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  • June

  • Informing the Consumer: The Retail Interface.

  • Fed Regist 71 4 —

  • To implement this recommendation, the federal government should: Strengthen research and program efforts addressing obesity prevention, with a focus on private industry behavioral research and community-based intervention research and on the rigorous evaluation of the effectiveness, cost-effectiveness, sustainability, and scaling up of prevention interventions. Industry should continue to support and market product innovations and reformulations that promote energy balance at a healthy weight for children and youth and that are compatible with obesity prevention goals.

IN ADDITION TO READING ONLINE, THIS TITLE IS AVAILABLE IN THESE FORMATS:

In certain cases, it might be appropriate for the data to be released after a time lag to keep the industru informed with relatively recent data. Childhood obesity prevention private industry between the Original Pageswhere you can read the report as it appeared in print, and Text Pages for the web version, where you can highlight and search the text. Collins G. The dissemination of the ideas and opportunities that developed from the Cleveland convening will likely serve other cross-sector, community-oriented health improvement efforts.

Design packages that require slightly more effort to open, access, and consume. Inthe Ad Council, a private nonprofit organization that provides public service advertising, with support from the Robert Wood Johnson Foundation RWJFformed a childhood obesity prevention private industry partnership, the Coalition for Healthy Children, to formulate research-based messages targeted to parents, children, and youth through the collective strength of the food, beverage, restaurant, and marketing industries; the media; nonprofit organizations; foundations; and government agencies. Company development of programs and policies to reflect healthier beverage product portfolios and integrated marketing plans that emphasize low-calorie or noncalorie beverages. The convening was successful in gathering thought leaders and helping to integrate the work of multiple stakeholders.

ALSO READ: National Action Plan Against Obesity Hypoventilation

News release. G overnment serves several vital functions in a national public health crisis such as the childhood obesity epidemic. For example, in Pennsylvania, the state department of health established Pennsylvania Advocates for Nutrition and Activity Priatea coalition-based organization supported by state and federal funds that provides technical assistance and resources for obesity prevention efforts and that serves as a communication clearinghouse. Assure that licensed characters are used only for the promotion of foods and beverages that support healthful diets for children and youth. This chapter provides an overview of the role of government at all levels in the response to the childhood obesity epidemic. Finance Project. Currently, restaurants across the state have applied for the designation as a Healthy Arkansas establishment.

Download report PDF. Food and beverage industries should develop product and packaging innovations that consider energy density, nutrient density, and standard serving sizes to help consumers make healthful choices. In conjunction with its cable television campaign, the prevejtion sponsors a nationwide tour of cartoon-based spokescharacters that involve children in various activities to show that fruits, vegetables, and physical activity can be fun and cool Time Warner, Appendix H. The Packaged Food Industry. In a brief breakout box, the report features a fourth case, North Carolina. Preventing Childhood Obesity: Health in the Balance. To support the recommendation, the committee suggests that the food retail sector, the restaurant sector, and relevant trade associations and companies collaborate with USDA and DHHS to provide data on pricing strategies, consumer food purchases, and consumption trends from proprietary retail scanner systems, household scanner panels, household consumption surveys, and marketing research.

Improving the health and well-being of all in America.

Dietz Centers for Disease Control and Prevention. Collaboration may be assessed through company membership in trade associations, coalitions, and involvement in public-private partnerships that support obesity prevention and health promotion, particularly with an emphasis on consumption of healthier beverages by children and youth. Ramirez A. Restaurant Industry Fact Sheet.

  • The ACNielsen Fresh.

  • Excerpts from research to support development of the Youth Media Campaign: Revealing target audience receptiveness to potential message concepts.

  • Companies are continuously developing new products or meal options or reformulating existing products and brands to keep pace with changing consumer preferences, technological developments, and the activities of their competitors.

  • Marketing research also suggests that in the sales of high-calorie packaged snack foods, such as cookies and bakery items, decreased, whereas the sales of more nutrient-dense snacks, such as yogurt and food bars, increased Packaged Facts,

  • Subsequent to the release of the Health in the Balance report IOM,many companies have made efforts to implement the recommendations pertaining to the development of product and packaging innovations that consider energy density, nutrient density, and standard serving sizes to help consumers make healthful choices.

  • Food and beverage industries should develop product and packaging innovations that consider energy density, nutrient density, and standard serving sizes to help consumers make healthful choices. Download Archive Video.

How We Work. It is important for companies to develop their own guidelines, in addition to adhering to the CARU guidelines, because internal guidelines can facilitate the creation of an internal corporate culture that proactively protects industry, whereas external guidelines may be perceived as being optional. Foods Homescan data uses a consumer panel that comprises 15, randomly selected households across the United States. Top 10 advertising icons. To continue and act on the progress made during this event, a number of next steps are being considered by the conveners and CEO IC members:. The campaign is focused on encouraging families to consume foods that contribute to a healthful diet and promoting healthy eating habits at home Public Interest Media Group, Recent actions by FDA are providing steps toward improving the availability of consumer nutrition information to assist with point-of-purchase choices Chapter 4.

ALSO READ: Obese Pregnancy Baby Movement Third

Password Please enter your Orevention. The food, beverage, restaurant, and marketing industries should work with government, scientific, public health, and consumer groups to establish and enforce the highest standards for the marketing of foods, obesity, and meals to children and youth. Implementation Actions for Government Federal and state government departments and agencies should con sistently evaluate the effects of all actions taken to prevent childhood obesity and strengthen the evaluation capacity, paying particular attention to culturally relevant evaluation approaches. Substantial overview of the challenge of chronic disease with content relevant to obesity and health promotion, addressing lifestyle risk factors. Evaluations of healthier options at full serve restaurants and QSRs are challenging but are certainly needed, given that consumers are eating out more frequently. Full serve and fast food restaurants should expand healthier food options and provide calorie content and general nutrition information at point of purchase. Media Partners.

Food and lndustry companies should use their creativity, resources, and full range of marketing practices to promote and support more healthful diets for children and youth. The American Marketing Association AMA is a professional association for individuals and organizations involved in the practice, teaching, and study of marketing worldwide. Food Technology 60 4 — Many of these efforts are primarily focused on changing the school environment. Data with which to make those assessments are often not available at the local level Chapter 6. The working group is in its initial phases, and its efforts have not yet been evaluated.

Publication types

Suggested Citation: "4 Government. Brief summary. Although community-level agencies and other sources are sampled and these data comprise the data used to make national and state estimates, the information from any given local area is generally insufficient in size or frequency to be used for surveillance for the local area itself. Industry should make obesity prevention in children and youth a priority by developing and promoting products, opportunities, and information that will encourage healthful eating behaviors and regular physical activity.

GMA Forum. Tweets by theNAMedicine. Researchers could purchase these data from marketing and media companies, analyze them, and then publish the inustry childhood obesity prevention private industry their analyses in peer-reviewed publications. Foods Homescan data uses a consumer panel that comprises 15, randomly selected households across the United States. Government and other interested stakeholders should develop incentives and rewards for industry stakeholders that collaborate on this endeavor. Snack Food Trends in the U.

One area that has not been fully examined is the potential impact that business leaders can have in advocating for policy changes and initiatives that promote improvements in diet and increased levels of physical activity; and Making a commitment to monitor and evaluate efforts. Wansink B. These industries can be instrumental in changing social norms throughout the nation and internationally so that obesity will be acknowledged as an important and preventable health outcome and healthful eating and regular physical activity will be the accepted and encouraged standard IOM, Cannondale Trade Promotion Study For example, General Mills provides on its cereal boxes information about the Dietary Guidelines for Americans and the website MyPyramid. The most recent version of this videogame informs players about how many calories they burn in each dance session Brown, Corporate responsibility, health care costs, and lost productivity are key drivers in the development and promotion of employee wellness opportunities.

Improving the health and well-being of all in America.

DoL U. Cooperative agreementswhich have prescriptive project agreements e. CARU and adhering industry stakeholders should work closely with advertisers and public health professionals to develop strategies for the delivery of consistent healthy lifestyle messages by diverse companies e.

One evaluation of of the largest chain restaurants across the nation found that 54 percent provided some type of nutrition information to consumers. The Ad Council produces, distributes, and promotes thousands of public service advertising campaigns annually in such areas as improving the quality of life for children, preventive health care, education, community well-being, environmental preservation, and strengthening families. It is uncertain whether the recent decline in new products targeted to children and youth is attributed to an overall decrease in the numbers of all new products introduced or whether it represents a selective reduction in the introduction of products in certain categories, such as those products deemed to be less healthful for children and youth Williams, FDA U. Obesity: How is the Food Industry Responding? NAM Perspectives. Time Warner.

Page Share Cite. Nutr Today 41 1 — The mega-brands that rule our diet, part 2. Some efforts are underway to use storylines and programming that promote healthy lifestyles. Jump up to the previous page or down to the next one.

Funding by State

The Ad Council is a private, nonprofit organization that mobilizes volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and nonprofit communities to deliver messages to the American public. Multiyear evaluations of VERB were appropriately built into the campaign from its inception. Children younger than 7 to 8 years of age lack the cognitive skills to discern commercial from non-commercial content—that is, they are unable to attribute persuasive intent to advertising and other forms of marketing. Recognition programs such as these could help in disseminating promising practices; however, it is important that the efforts be disseminated broadly to media, parent-teacher associations, and others to provide incentive for schools to participate. Three awards support states, large and small cities and counties, tribal organizations, universities, and community and healthcare organizations.

  • The response of the attendees at prevntion Together, We Can Unite for Healthier Kids Stakeholder Convening demonstrated that local and national leaders are motivated, committed, and ready to tackle the challenge of addressing childhood obesity. InNickelodeon announced plans to license the use of images of these characters to promote the consumption of apples, pears, cherries, and soybeans Horovitz,

  • This bibliography introduces core concepts in thinking about public-private partnerships to promote health and to address obesity and NCD prevention and management, and the debates they engender.

  • Given the increased trend in eating meals away from home, it is important that major chain restaurants of all types provide consumers with information on healthful choices, especially for children Harnack, ; Wootan and Osborn, Industry analysts recognize that there are many new product growth opportunities in the child- and youth-specific food and beverage market, especially for the categories of fresh produce, ready-to-eat meals, sauces and condiments, and fortified products Business Insights, ; Sloan,

The most recent version of this videogame informs players about how many calories they burn in each dance session Brown, Investor Responsibility Briefing. These examples highlight the type of leadership required to stimulate broader change within the food, beverage, and restaurant industries. March

This paper describes evidence-based behavioral-change strategies implemented by seven health plans and discusses the importance of environmental modifications to support medical setting interventions. Packages that are changing the face of privatd processing. Figures and provide examples of the types of resources and inputs and the types of strategies and actions that can be evaluated to determine if desirable short-term, intermediate, and long-term outcomes are being achieved. Furthermore, lessons learned may be appropriate to consider for other communities throughout the country. Leisure, entertainment, and recreation industries should develop products and opportunities that promote regular physical activity and reduce sedentary behaviors. Active Living by Design. The Dietary Guidelines for Americans encourages Americans to consume adequate nutrients within their calorie needs.

Time & Location

Leibtag ES. Training materials and priate for delivering the training will need to be developed. Indicators of progress for food and beverage manufacturers include changes in product content e. FDA U. Several companies have developed programs and tools to assist families and parents in planning healthy meals or engaging in regular physical activity Chapter 8.

Three categories of awards gold, silver, and bronze are given to restaurants that meet specified standards established for food safety; provide healthier menu options, such as at least one fruit and vegetable without added sugar childhood obesity prevention private industry fat, and nutrition information and education about the their meals; and have designated smoke-free areas. Collaboration: assessments of the implementation of memorandums of understanding and of intradepartmental and interagency activities. Resources to assist public health practitioners with a systematic approach to program planning using a health equity lens. Multiyear evaluations of VERB were appropriately built into the campaign from its inception. The Steps Program uses indicators developed by CDC that provide a comprehensive set of measures for assessing programs in chronic disease prevention and health promotion.

Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide. There may also be great variations in the consistency, accuracy, and effectiveness of these logos or icons IOM, Industry Report on Health and Wellness. Time Warner.

Berkeley Media Studies Group. Therefore, to be able to assess idnustry in spending on advertising and marketing for healthier food and beverage products consumed by children and youth, there must be a way to assess spending across all media categories measured and unmeasured. June Given the increased trend in eating meals away from home, it is important that major chain restaurants of all types provide consumers with information on healthful choices, especially for children Harnack, ; Wootan and Osborn,

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Conveying consistent, appealing, and specific messages to children, adolescents, and adults. Marketing Intelligence Service. Obesity—The new frontier of public health law.

Measured media represent the categories of media private industry by media research companies, including television e. The food, beverage, restaurant, and marketing industries should work with government, scientific, public health, and consumer groups to establish and enforce the highest standards for the marketing of foods, beverages, and meals to children and youth. Marketing Definitions. The Dietary Guidelines for Americans encourages Americans to consume adequate nutrients within their calorie needs. Use the package to promote healthy options, recipes, or complementary products. Additionally, whereas 13 percent of all meals are eaten at or carried out from a commercial restaurant including casual dining and QSRsonly 7 percent of total fruit and vegetable servings were consumed at restaurants.

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The evaluation had four major conclusions. Designed childhood obesity prevention private industry build the childjood base on the impact of and best practices for engaging private industry in preventing childhood obesity, this Robert Wood Johnson Foundation RWJF assessment employed a mixed-methods approach to examine a sample of private sector commitments and a range of business practices in place to address the U. Data, Trends, and Maps. Many of these federal agencies either currently support or have the potential to initiate or support childhood obesity prevention efforts. General Accounting Office. Horizontal integration is a useful public health approach that encourages partners at the same level of operation—the neighborhood, city, county, regional, or state level—to work across organizational lines to deliver consistent, comprehensive, and multicomponent interventions. Evidence of leadership and sustained commitment to childhood obesity prevention by multiple corporations in the various relevant sectors of industry is vital to achieving progress in obesity prevention.

CARU should ensure that third-party licensed characters e. Changes in the prevention private and promotion of products and services that contribute to healthy lifestyles are under way. Ensuring transparency through the sharing of data between the public health community and industry. The new menu introductions may have been too early for consumers to perceive them as necessary, as the obesity epidemic has only recently been raised to the level of broad public awareness. Topics include the state of childhood obesity in America, the role of agriculture policy and food marketing and distribution in reducing childhood obesity, fighting obesity in schools, lessons from states and localities, the effects of environments on childhood obesity, and the impact of childhood obesity on employers.

Other Subject Areas

Nutrition labeling should be clear and useful so that parents and youth can make informed product comparisons and decisions to achieve and obfsity energy balance at a healthy weight. Hawkes C. Surveillance of funding private industry resources, the implementation of programs and policies, the availability of foods and beverages that contribute to healthful diets, the availability of places for physical activity, and the mapping of advocacy activities and grassroots efforts are a few of the other actions and outcomes that need to be monitored. InUSDA funded a childhood obesity prevention initiative called Fit WIC to support and evaluate social and environmental approaches to prevent and reduce obesity in preschool-aged children.

Strong public-private partnerships need to involve multiple sectors—local businesses, local and state government, and industry—in order to leverage the strength needed to stimulate changes in the current childhood obesity epidemic. Tracking of Media Advertising and Marketing Promotion. The U. Physical Activity Opportunities. Nielsen et al.

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Roberts K. A corporate social responsibility audit within a quality management framework. The recommended items should be available, accessible, affordable, appealing, and sufficiently promoted to consumers. J Am Diet Assoc 4 — The economics of physical activity.

If the product is more expensive than the alternative and often less healthy choice, it will not be appealing or affordable to a large segment of consumers. Pediatrics 2 :e—e Health insurers and health care providers will promote physical activity and healthful eating. Sick societies: Responding to the global challenge of chronic disease.

Funds Available for Social Determinants of Health Accelerator Planning

J Am Diet Assoc 2 — Smalls M. Food and Drug Administration. In addition to genetic and behavioral factors, the environments where children live, learn, and play impact their health and well-being. Hawkes C.

Support knowledge childhood obesity prevention private industry privatf dissemination through data collection, research, and information exchange. Arch Pediatr Adolesc Med 10 — The activities conducted by governmental and nongovernmental agencies will need to be coordinated for maximum efficiency. Provide students with nutritious food and beverage items. May use revenue to promote nutrition and health in schools. A set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit an organization and its stakeholders. Changes in the development and promotion of products and services that contribute to healthy lifestyles are under way.

  • Packages that are changing the face of food processing.

  • Certain media outlets use approaches that are based on the finding that children often view food as having physical characteristics as well as social constructs.

  • No thanks. Reprints from the California Management ReviewVol.

  • Many full serve restaurants and QSRs are expanding the availability of healthier items privahe their childhood obesity prevention private industry establishing their own guidelines for advertising and marketing of food, beverages, and meals; and educating their customers by providing nutrition information and product labeling. These types of commercial data may be used for longitudinal epidemiological studies or for surveillance of national food- and nutrient-purchasing patterns within and between countries and segments of populations Van Wave and Decker,

  • If the largest global companies make these types of commitments and implement. The new menu introductions may have been too early for consumers to perceive them as necessary, as the obesity epidemic has only recently been raised to the level of broad public awareness.

Food retailers could be evaluated on the basis of such outcomes as the nutritional contents of their childhood obesity prevention and processed foods, whether food retailers have made label information more accessible and understandable for induustry, the proportion of in-store promotions and shelf space devoted to healthful snack foods, reductions in the extent prevsntion display area for sweets and other foods that do not contribute to a healthful diet at the check-out counter, and increases in the amount of in-store information and advice about healthful eating made available to customers Dibb, An in creased level and a sustained commitment of federal and state funds and resources are needed. This program was developed to recognize restaurants that assist Arkansas residents to make healthy choices when they eat away from home. Recommendation 4: Government, industry, communities, schools, and families should foster information-sharing activities and disseminate evaluation and research findings through diverse communication chan nels and media to actively promote the use and scaling up of effective childhood obesity prevention policies and interventions.

Strategic Plan for the Prevention of Obesity in Texas. USCM U. Implementation Actions for Government Government at all levels should develop new surveillance systems or pprivate existing surveillance systems to monitor relevant out comes and trends and should increase funding for obesity preven tion research. Nutr Today 41 1 — The environmental scan research was conducted to access data sources identified through the literature search, company websites, nongovernmental organization NGO websites, and other internet sites. Balanced, Active Lifestyles…its what I eat and what I do.

Agenda's Action Plans

Government at all levels should provide coordinated leadership for the pre vention of obesity in children and prevention private. This process could lead to a chain of events that has the potential to substantially shift the product portfolios of food, beverage, and restaurant companies and influence how companies, food retailers, and trade associations conduct business. USCM U. After the recommendations have been developed, CARU and the companies will be evaluated on the basis of what they have publicly committed to and how quickly they put their public commitments into action. Reinforcing messages should be provided in diverse media and effectively coordinated with other events and dissemination activities.

Working Paper. Increases in promotional spending by the larger produce brands e. Place messages with links on packaging to educate and remind consumers. An evaluation of the effectiveness of the brochures in food retail settings would be useful. Safe Kids USA webpage.

A complete and systematic inventory induxtry federal, state, and local government policies, programs, and activities relevant to childhood obesity prevention was beyond the charge of the committee and the scope of this progress report. Presentation at the U. Although specific definitions and measures of the capacities of federal, state, and local governments to adequately carry out the activities necessary to halt and reverse the childhood obesity epidemic are not readily available, the committee concluded that existing evidence suggests serious shortfalls. Report GAOR.

Healthy Schools, Healthy Youth! Evaluation of the reach. November The food retail sector, the restaurant sector, and relevant trade associations should collaborate with childhood obesity prevention USDA and DHHS to provide marketing data on pricing strategies, consumer food purchases, and consumption trends from proprietary retail scanner systems, household scanner panels, household consumption surveys, and marketing research. Two recent studies that examined Internet marketing designed by food and beverage companies for children and youth documented a range of techniques used to engage and immerse children in company brands. PepsiCo has partnered with America on the Move, a nonprofit organization that promotes the implementation of small lifestyle changes to increase physical activity and reduce calorie intake America on the Move, Preventive Services Task Force: Recommendations on screening for obesity in children and adolescents.

Event Materials

Substantial overview of the challenge of chronic disease with content relevant to obesity and health promotion, addressing lifestyle risk factors. GMA Forum. Tillotson JE. Many states are exploring or implementing innovative programs related to childhood obesity prevention, and evaluation of these initiatives is the critical next step.

Nutr Rev 62 7 :S78—S Low-energy-density diets are associated with high diet quality in adults in the United States. Ultimately, 32 such commitments were posted, which were diverse in nature and included pledges to partner with local research centers to gather data and develop stronger evaluation measures to monitor progress; to leverage local relationships with primary care and hospital systems, as well as corporate partners; to engage businesses to play a larger role in impacting social determinants of health e. The strategies that industry uses to address childhood obesity prevention include product development and reformulation, product packaging, enhancing physical activity opportunities, advertising and marketing communications, public-private partnerships, employee wellness initiatives, and corporate social responsibility and public relations.

The growing public concern about obesity presents certain marketing risks—such as increased costs associated with developing, reformulating, packaging, test marketing, and promoting food and beverage products, as well as uncertainty related to creating and sustaining consumer demand for these new products. The community-based organizations attending the symposia reported that they seek funds from many sources to operate obesity prevention programs for children. Expanding Consumer Demand for Healthful Products. The creation of linkages should be explored between existing surveillance systems e. State Nutrition Action Plans. J Adolesc 27 1 — The Steps Program funds communities in three categories: large cities or urban areas, state-coordinated small cities or rural areas, and tribes or tribal entities.

As part of preventipn CARU review process, an industry working group has been established and is considering whether and how the industry self-regulatory guidelines should be revised. Obes Res 12 1 — Industry should develop and strictly adhere to marketing and advertising guidelines that minimize the risk of obesity in children and youth.

The IOM committee also recommended that industry implement the advertising prefention marketing guidelines, and that FTC be given the authority and resources to monitor choldhood with these practices and guidelines IOM, More recently, businesses, institutions, and communities are using branding to promote behavioral changes, often called lifestyle branding or behavioral branding. Based on information from 38 companies, 67 percent of the new or reformulated products had less saturated fat or trans fat content, 21 percent of these products had reduced calorie content, 20 percent of these products had reduced added sugar and carbohydrate contents, 12 percent of these products had increased vitamin or mineral content, and 8 percent of these products had reduced sodium content Kretser, Ramirez A. This IOM symposium explored the challenges and opportunities that exist in forging alliances between the public health community and industry. Jump up to the previous page or down to the next one.

  • PDF [accessed March 10, ].

  • Although there indsutry a limited number of surveillance systems that provide local and regional data, few provide the depth of information needed by local decision makers. CARU and adhering industry stakeholders should work closely with and foster cooperation with FTC to monitor, evaluate, and enforce the effectiveness of the expanded self-regulatory guidelines.

  • January Second, the report recommends that industry ensure that licensed characters 6 are used only for the promotion of foods and beverages that support healthful diets for children and youth.

The committee recommends additional support for existing and new programs to increase the capacities of federal, state, and local agencies to conduct and evaluate activities for the prevention of childhood obesity. A recent industry analysis report suggests that 18 of the 24 fastest growing food categories globally are perceived to be healthier by consumers Insight Investment, Children younger than 7 to 8 years of age lack the cognitive skills to discern commercial from non-commercial content—that is, they are unable to attribute persuasive intent to advertising and other forms of marketing. Ready to take your reading offline? These data are retained for internal use or are expensive to purchase, thereby preventing widespread access to the data by the public health community or general public. Much of the content here is relevant to obesity and its associated risk factors, and chapter 6 zeroes in on the issue of partnering with industry with accounts presented from leading proponents and opponents of the practice. Appetite 45 2 —

Top 10 advertising icons. Leisure, entertainment, and recreation childhood obesity prevention private industry should develop products and opportunities that promote regular physical activity and reduce sedentary behaviors. Download Agenda. Many of these products were developed for children and youth, as reflected by the annual sales. Hannaford is a food retailer that has recently embarked on developing a weighted rating system called Guiding Stars SMwhich was developed by analyzing the nutritional value of more than 27, food items sold in their grocery stores.

Food and Drug Administration FDA so that they may help parents and youth make informed purchases in the marketplace and select foods, beverages, and meal options that contribute to healthful diets Box IOM, In addition to genetic and behavioral factors, the environments where children live, learn, and play impact their health and well-being. It should also expand the guidelines to advertising vehicles beyond those used in traditional advertising to include evolving vehicles and venues for marketing communication and apply and enforce the guidelines for the traditional and expanded vehicles. All corporations could then use such a standard to designate products that meet agreed-upon nutrition and health standards.

Verification represents a type of process evaluation that encompasses assessment, monitoring, and measurement of the inxustry of commitments and practice changes over a specified time frame. The mega-brands that rule our diet, part 2. Prevehtion, even with the depth of commitment and community engagement, current initiatives appear to lack the connective tissue to join stakeholders together in achieving greater impact. According to the GMA Health and Wellness Survey, conducted with 42 GMA members, 50 percent had either changed or initiated a change in multiserving packaging, and 56 percent of 41 companies had created special package sizes for children and youth GMA, ; Kretser, Food and beverage companies should use their creativity, resources, and full range of marketing practices to promote and support more healthful diets for children and youth. Healthy Restaurant Awards. Information and education are necessary but not sufficient factors to promote behavioral changes in young consumers and their parents.

Saying No to the Status Quo. Am J Prev Med 24 1 — A corporate social responsibility audit within a quality management framework. At this early phase in addressing the epidemic, actions have begun on a number of levels to improve the dietary patterns and to increase the physical activity levels of young people.

Expansion of self-regulatory guidelines for newer forms of marketing CARU should expand its guidelines beyond those for the traditional broadcast and cable television media to address food, beverage, meal, and sedentary entertainment advertising and childhold to children and youth to include guidelines for newer forms of electronic media e. Product Packaging and Meal Presentation. Industry should use the full range of available resources and tools to create, support, and sustain consumer demand for products and opportunities that support healthy lifestyles including healthful diets and regular physical activity. Analogous efforts are needed for the restaurant and food retailer sectors, as well as the entertainment, leisure, and recreation industries. The ACNielsen Fresh.

The Federal Trade Commission should have the authority and resources to monitor compliance with the food and beverage and sedentary entertainment advertising practices. The committee also recommends an expeditious review. The goal of the grant program is to promote healthy eating choices and active lifestyles among children and adolescents. N Engl J Med 24 —

Wootan M, Osborn M. Childhood obesity prevention private industry site provides information about funding and grantee programs working to increase healthy eating and active living and prevent adult and childhood obesity. Nielsen et al. An cyildhood creased level and a sustained commitment of federal and state funds and resources are needed. Government can play a special role by augmenting its own capacity in such a way that it stimulates and enhances the capacities and activities of other sectors of society. Although the desire is to reverse this trend as quickly as possible, the achievement of long-term success to prevent childhood obesity may take several years or decades as it did for tobacco-control efforts and will require the sustained and coordinated implementation of a comprehensive and integrated spectrum of strategies and actions to produce the necessary changes in a variety of outcomes including structural, institutional, systemic, environmental, behavioral, and health outcomes.

  • All of these activities are integral tools used by companies in the marketplace that can be potentially directed toward healthier products, diets, and lifestyles. They also work to incorporate consistent messages into their internal communications programs as well as their advertising, packaging, websites, community-based programs, and marketing events Ad Council, b.

  • Some of the specific. Federal Government Responsibilities Support knowledge development and dissemination through data collection, research, and information exchange Establish national objectives and priorities on interstate and national health issues Provide industry assistance to support states and localities in determining objectives and carrying out actions on national and regional objectiveness Provide funds to states to strengthen their capacity for services to achieve adequate minimum health services and achieve national health objectives Ensure that its actions and services are in the interest of the entire nation, as in the case of epidemics, interstate environmental actions, and food and drug inspections State Government Responsibilities Conduct health assessments based on statewide data Ensure an adequate statutory base for health activities in the state Establish health objectives, delegate responsibilities, and hold local governments accountable.

  • Availability of nutrition information on menus at major chain table-service restaurants.

  • However, much remains to be done.

  • Nevertheless, innovative approaches to physical gaming are being developed and offer promising possibilities.

The president should appoint a high-level task force to coordinate federal agency responses. Obes Res 10 5 industry A special feature of the Fresh Foods Homescan data is that the panelists record their food purchases from all retail outlets that sell food for home consumption, including grocery stores, drug stores, mass merchandisers, supercenters, and convenience stores. Although this chapter primarily focuses on corporations as the producers and the deliverers of goods and services, corporations are also major consumers of health care and have an increasing interest in the outcomes and impact of obesity on their current and future workforces and their families. Exploring potential avenues of impact. Schor JB. Changes in the development and promotion of products and services that contribute to healthy lifestyles are under way.

First, it recommends that industry work through CARU to childhood obesity prevention private industry, expand, apply, enforce, and evaluate explicit industry self-regulatory guidelines beyond traditional advertising to include evolving vehicles and venues for marketing communication e. The goal of the grant program is to promote healthy eating choices and active lifestyles among children and adolescents. Parks SC. To lead healthier and more active lifestyles, young consumers and their parents will need to make positive changes in their own lives, including developing preferences for and selecting foods and beverages that contribute to healthful diets and regularly engaging in more active pursuits.

The committee also benefited from the work of the prior IOM committee on food marketing but did not have a similar compendium of recent efforts related to physical activity. Private foundations, such as RWJF, sponsor significant national and regional initiatives and research. SM [Online]. HTM [accessed April 6, ].

  • Wansink B.

  • The USDA Economic Research Center has used these data to obtain purchase information for random-weight, non-uniform product code UPC -coded food purchases such as fruit and vegetables, in addition to the standard fixed-weight UPC-coded products.

  • He said that there is a need to act with urgency to address childhood obesity and that interventions should consider the physical, emotional, and cultural needs of society. Place markers on the side of a package to show how much a serving size is and to help consumers see a natural stopping point.

  • It is also important that resources be increased to support the evaluation capacity of industry, researchers, and other relevant stakeholders. There may also be great variations in the consistency, accuracy, and effectiveness of these logos or icons IOM,

A corporate social responsibility audit within a quality management framework. The media and entertainment industry should direct its extensive power to promote healthful foods and beverages for children and youth. Br Med J — There is evidence, however, of a greater segmentation of demand both within and between consumers. Balanced, Active Lifestyles…its what I eat and what I do.

  • Making healthy choices at such meals also needs to be viewed as integral to healthful eating and not as a treat or a special occasion. By permission of The Regents.

  • Steps to a HealthierUS. FIGURE Evaluating industry efforts to develop low-calorie and nutrient-dense beverages and promote their consumption by children and youth.

  • Provide understandable labels and nutrition information but be realistic. A decline in the numbers of both food and beverage products targeted to children and youth relative to those targeted to the general market occurred between and

  • These industries can be instrumental in changing social norms throughout the nation and internationally so that childhood obesity prevention private industry will be acknowledged as an important and preventable health outcome and healthful eating and regular physical activity will be the accepted and encouraged standard IOM, Marketers pay to advertise and promote branded products through a variety of media channels, referred to as measured media and unmeasured media.

Fed Regist 70 : — Recent actions by FDA are providing steps toward improving the rpivate of consumer nutrition information to assist with point-of-purchase choices Chapter 4. Much of the content here is relevant to obesity and its associated risk factors, and chapter 6 zeroes in on the issue of partnering with industry with accounts presented from leading proponents and opponents of the practice. Full serve and fast food restaurants should expand healthier food options and provide calorie content and general nutrition information at point of purchase. Department of Health and Human Services DHHS convene a high-level task force that includes the Secretaries or senior offi cials from DHHS, Agriculture, Education, Transportation, Housing and Ur ban Development, Interior, Defense, and other relevant agencies to ensure coordinated budgets, policies, and program requirements and to establish effective interdepartmental collaboration and priorities for action. USA Today July

Provide technical assistance to support states and localities in determining objectives and carrying out actions chilfhood prevention private industry and regional objectiveness. Identify modifiable behavioral and environmental factors that contribute to the development of obesity in children and adults through research for the prevention and treatment of obesity through lifestyle modification. Annu Rev Public Health — You could not be signed in, please check and try again. A general lack of consensus and clarity exists about the types of outcome measures that should be used to determine the effectiveness of childhood obesity prevention policies or programs. In Decemberthe committee held a symposium in Irvine, California that focused on the efforts by industry to engage in and contribute to childhood obesity prevention Appendix H.

Kretser AJ. The Partnership for a Healthier America. Department of Agriculture.

  • The analysis found that although 23 of the 25 companies had corporate social responsibility reports or statements of purpose and values related to nonfinancial company goals, only 11 of the companies made reference to health in their reports e.

  • Federal, state, and local governments should publicly disseminate and promote the results of evaluations of childhood obesity prevention policies and interventions. Regulates the labeling of nutrition content on food items.

  • Furthermore, there is currently limited evidence that companies with product portfolios comprised largely of less healthful products are merging with or acquiring companies with healthier products Insight Investment,

  • Examples of consumer or sales promotion include coupons, discounts and sales, contests, point-of-purchase displays, rebates, gifts, incentives, and product placement.

  • Public-sector initiatives need to be explored at the federal, state, and local levels that would support industry efforts and may include public recognition, company awards for excellence, competitions, and performance-based tax breaks IOM, Association of National Advertisers The Association of National Advertisers ANA provides leadership to drive marketing communications, media and brand management excellence, and to promote and defend industry interests.

Childhood obesity prevention private industry use cookies to give you the best experience on our website. August Companies advertise and market to children and youth through a variety of venues and use many strategies to develop brand awareness and brand loyalty at an early age. The coalition members work to provide consistent messages about physical activity, food choices, portion sizes, the balancing of food and physical activity, and parental role modeling across multiple media platforms. Packages that are changing the face of food processing. We Can! Based on feedback from you, our users, we've made some improvements that make it easier than ever to read thousands of publications on our website.

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Schor JB. The most common efforts to evaluate commitments were based on third-party verifications of industry efforts. Texas Department of Agriculture. The Health in the Balance report recommended that full serve restaurants and QSRs expand their healthier food options and provide families with the calorie content and general nutrition information of their meals at the point of purchase IOM, Corporate responsibility can be demonstrated by sharing marketing research findings, to the greatest extent possible, that will assist the public health sector to develop, implement, and evaluate more effective childhood.

Inthe Ad Council, industryy private nonprofit organization that provides public service advertising, with support from the Robert Wood Johnson Foundation RWJFformed a public-private partnership, the Coalition for Healthy Children, to formulate research-based messages targeted to parents, children, and youth through the collective strength of the food, beverage, restaurant, and marketing industries; the media; nonprofit organizations; foundations; and government agencies. Brief Summary. January Evaluation of the reach. Dietary outcome evaluation of a multimedia game. The roundtable currently has 44 members representing 12 different sectors and includes four innovation collaboratives ICs with targeted and complementary agendas.

Nutrition labeling should be clear and useful so that parents and youth can make informed product comparisons and decisions to achieve and maintain energy childhold at a healthy weight. A major challenge for food manufacturers has childhood obesity prevention private industry to develop low energy-dense but palatable food and beverage products that help consumers to achieve dietary diversity and diet quality and to use their discretionary calories wisely to achieve energy balance at a healthy weight. Indeed, changes in product formulations, packaging, labeling, and marketing are occurring as the result of corporate initiatives and government efforts, as well as through collaborations between industry and community partners. Enrico D. Future efforts to improve the U.

Second Quarter. The important functions of state and local governments mirror those of the federal government and include leadership; the provision of program resources, funding, and evaluation; the conduct of statewide and local surveillance, monitoring, and research; and the dissemination and use of the evidence resulting from evaluations. Nielsen et al. Conference of Mayors.

Healthful preventioj and beverages will be accessible, affordable, and promoted in grocery stores, restaurants, and entertainment venues. Integrated marketing is a planning process designed to ensure that all promotional activities of a company—including media advertising, direct mail, sales promotion, and public relations—produce a unified, customer-focused promotion message that is relevant to a customer and that is consistent over time. Federally funded surveillance and monitoring systems also examine changes in policies and programs. The restaurant industry estimates that the full serve restaurant and QSR sector will have provided approximately 70 billion meals or snacks to U. Quantitative measures include the number of new healthful product introductions over a specified time period and the sales and market shares.

FDA U. Department of Education, strengthen its leadership role by making childhood obesity prevention an urgent priority and reflecting this priority in the public statements, programs, research priorities, and budgets of federal departments and agencies. Bauer, et al. Overweight and Obesity: State-Based Programs.

  • As discussed earlier in the chapter, efforts are under way to review the appropriateness and adequacy of the CARU guidelines for advertising to children. Leibtag ES.

  • Evaluation of a national physical activity intervention for children: VERB campaign, — The Healthy Schools Program is one of four initiatives of the Alliance for a Healthier Generation, which has set the goal to halt the increase in U.

  • The purpose of this program is to foster healthful environments that support efforts to reduce obesity in school-aged children and youth Alliance for a Healthier Generation, c Chapter 7.

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Public-private partnerships broadly defined here as arrangements between the public private industry private sectors to share resources in pursuit of a common goal have been identified as a means by which progress can be made on these fronts. Certain media outlets use approaches that are based on the finding that children often view food as having physical characteristics as well as social constructs. The Strategic Plan for NIH Obesity Research focuses on goals for basic, clinical, and population-based obesity research and has the following strategies for achieving the goals:. Restaurant Menu and Product Labeling. Inthe U. Reinforcing messages should be provided in diverse media and effectively coordinated with other events and dissemination activities.

Environmental factors that increase priavte food intake and consumption volume of unknowing consumers. Childhood obesity prevention private industry examples highlight the type of leadership required to stimulate broader change within the food, beverage, and restaurant industries. Recent actions by FDA are providing steps toward improving the availability of consumer nutrition information to assist with point-of-purchase choices Chapter 4. Circulation 1 — Currently, restaurants across the state have applied for the designation as a Healthy Arkansas establishment. Ramirez A. In addition to the changes made by the food and beverage industries, innovative approaches to encouraging and promoting physical activity are being explored, however further efforts and creative advances are greatly needed in this area.

Fruits and Vegetables: Issues for Congress. Many of these efforts are primarily focused on pprivate the school environment. These efforts are now beginning to get some recognition through innovative awards programs that are being established to highlight restaurants that offer healthier choices. You will be subject to the destination website's privacy policy when you follow the link. Total c.

  • It featured national and local representatives from government; academia; medical, nutrition, and health professional organizations; business and industry; nonprofit organizations; and other sectors. A second evaluation was conducted to assess the availability of nutrition information for menu items at 15 of the highest-ranking full serve restaurant chains by sales volume.

  • Health and Wellness. DHHS, other federal agencies, and private-sector partners should work toward evaluating existing media efforts including Small Step and Small Step Kids!

  • News release. Am J Prev Med 30 3 —

  • In addition, the overall capacity to address childhood obesity is not enhanced when increases in federal funding are responded to by decreases at the state level.

Wansink and Huckabee have suggested several different types of changes that food, beverage, and restaurant companies can consider making and pilot testing to offer products that are both healthful to consumers and profitable Table However, a robust evidence base from over the past 25 years is available and documents that a large proportion of foods, beverages, and meals purchased from fast food restaurants or QSRs tend to have larger portion sizes and are higher in total calories from fat and added sugars and energy density than foods, beverages, and meals prepared and consumed at home IOM, A substantial barrier to this progressive shift in the food, beverage, and meal product landscape is the continuous need to build consumer demand for healthful products. Cannondale Trade Promotion Study Surveillance systems will need to be improved, and new systems will need to be developed to enable monitoring of the full range of intervention activities displayed in the evaluation framework Figure A variety of in-store merchandising and promotion activities can bring healthier choices to the attention of consumers. The recommended items should be available, accessible, affordable, appealing, and sufficiently promoted to consumers.

Collaboration: assessments of the implementation of memorandums of understanding and of intradepartmental and interagency activities. Increase or establish a tax on snacks and soft drinks. Steps to a HealthierUS. Reprints from the California Management ReviewVol.

Many opportunities exist to use plate presentation, promote convenience, and use limited-time offers and incentives to promote produce consumption when consumers eat out at restaurants PBH, b. Methodology Study methods comprised a mixed-methods approach and multiple data sources, and are described in detail in Appendix 2 of the report. Quantitative measures include the number of new healthful product introductions over a specified time period and the sales and market shares. To support the recommendation, the committee suggests that the food retail sector, the restaurant sector, and relevant trade associations and companies collaborate with USDA and DHHS to provide data on pricing strategies, consumer food purchases, and consumption trends from proprietary retail scanner systems, household scanner panels, household consumption surveys, and marketing research.

Nickelodeon beefs up fruit partnership; some say SpongeBob, Dora plans aimed at public relations. Indusrry Childhood obesity prevention private industry Briefing. More recently, businesses, institutions, and communities are using branding to promote behavioral changes, often called lifestyle branding or behavioral branding. A recent industry analysis report suggests that 18 of the 24 fastest growing food categories globally are perceived to be healthier by consumers Insight Investment, Understanding the interactions between companies, marketing practices, and consumer demand.

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Food and beverage industries should develop product and packaging innovations that consider energy density, nutrient density, and standard serving sizes to help consumers make healthful choices. Additionally, more consumer segments seek different types of benefits from products e. Register industey a free account to start saving and receiving special member only perks. Tillotson J. Such products as a fantastic voyage-style adventure called Escape from Obeez City have been developed in which children explore the impact of obesity on the human body Big Red Frog, ; Brown, By continuing to use this site, you are agreeing to our use of cookies. Key Findings The most common efforts to evaluate commitments were based on third-party verifications of industry efforts.

BOX Industry Definitions. Gladwell M. To support invustry recommendation, the committee suggests that the food retail sector, the restaurant sector, and relevant trade associations and companies collaborate with USDA and DHHS to provide data on pricing strategies, consumer food purchases, and consumption trends from proprietary retail scanner systems, household scanner panels, household consumption surveys, and marketing research. Reformulate products to reduce calories, sodium, saturated fats, and trans fats. Improving diet and physical activity: 12 lessons from controlling tobacco smoking. Restaurants are important venues for increasing fruit and vegetable consumption. Recommendation 4: Government, industry, communities, schools, and families should foster information-sharing activities and disseminate.

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